Marathon Training for Brands

It came to mind as I sit contemplating my new marathon training schedule. After recovering from a brush with Achilles Tendinitis and going through a few hundred dollars trying to FIND the right running shoe, I am back on the road and realizing what it feels like to be "lapped" by a better trained runner. You never get over the feeling of running 20 miles. My Achilles injury, along with a myriad of other nagging and effectively disabling injuries, served as the perfect Grim Reaper for my 2010 running schedule. After over 6 months of training for the White Rock Marathon, I had to withdraw and do what runners hate to do; sit and recover. What does this have to do with your brand? Everything!